Kalang Advertising Limited is a subsidiary of Telikom PNG, the only telecommunication company in PNG. Being a subsidiary of Telikom PNG Ltd, we have the widest coverage and reach in the country, reaching up to 95% of the urban and rural areas. We are proud to have commanded a potential daily listenership of over 5 million in PNG.

Kalang pioneered commercial radio in PNG back in 1982 as Radio 2FM. The name changed to Kalang FM in 1987 and in early 1999 the station was revamped with a new format and programming philosophy to Hits & Memories – FM100. At the turn of the century, our market has changed our format and the way we broadcast and FM100 is now REACHING YOU 100% - FM100. Our commitment has been to our clients and listeners spanning over 27 years.

COVERAGE

FM100 transmitters are located in Port Moresby,Central,Buka,Popon detta,Bulima,Toma,Kavieng, Daru,Lae,Madang,Wewak,Mt Hagen,Goroka,Tolukuma,Pomi o,Arawa,Bogia,Namatanai,Ra mu Sugar, Kandrian,Kerema,Kimbe,Raba ul,Drekikir,Alotau,Manus, Mendi, Tari and Finschaffen

Our studio is situated at Haus Technology, Old Telikom Training Centre, Waigani Drive, 4 Mile.

BROADCAST TIMES

FM100 now broadcasts 24 hours a day starting from 5am till 1am on manual broadcasting mode which means the on-air announcer is behind the console. From 12am to 6am, although commercials are played in between songs, we have the system on automated response whereby the console operates on auto-pilot.

MUSIC FORMAT

FM100 plays VARIETY – a carefully selected blend of hits from the 70’s, 80’s, 90’s and the best of today’s hits. We play nothing but the greatest hits from the greatest artists of all time.

AUDIENCE

Potential listener-ship of 2.5 million listeners daily

DEMOGRAPHICS

We target the 23 to 40+ years old, the more mature audience with the highest disposable income but attract many of the younger listeners as well with the best music mix the station employs.

PROGRAM DISTRIBUTION

With the increase in community programs, FM100 through Telikom has seen the real need to carry the community issues to the rural population who make up more than 85% of our nations population. In the last three years Telikom has assisted in the installation of V-Satellite uplink transmission to all our major sites in the country improving our sound and listener-ship coverage right around the country. With the V-Satellite transmission, you now enjoy quality mp3 full stereo sound and with clarity, modern and superior sound making FM100 the most powerful medium in the country.

SHARED OBJECTIVE

Our objective as a radio station is to place our customers and their product competitively within their industry. KAL aims to connect your product, service or idea to the listener in terms of better broadcasting programs, entertainment and variety in music we roll over during our broadcasts. We are proud to have commanded a general listener-ship of at least 5 million listeners in PNG and will always strive to better our broadcasting content thereby attracting more listener-ship and increasing the strike-rate of your advertising kina ensuring that it is well spent.